Rick Cudworth and Abigail Worsfold from the Deloitte crisis and resilience team provide a review of the new PD CEN/TS 17091 European technical specification for crisis management, which was launched in December 2018.
A new technical specification for crisis management calls for a more strategic approach to the discipline. PD CEN/TS 17091 ‘Crisis Management – Building a Strategic Capability’ is a welcome intervention designed to help organizations develop this important capability. In this article we highlight four specific areas where the new technical specification advances good practice and provides more detailed guidance:
Crisis Management as a strategic capability
The technical specification’s expanded title – ‘building a strategic capability’ – is significant.
First, when things go wrong, and inevitably they will at some point, responding effectively will help keep the organization on track. Research published by Aon and Pentland Analytics (Reputation Risk in the Cyber Age – The Impact on Shareholder Value, August 2018) shows that companies that effectively respond to a crisis will out-perform those that don’t in terms of shareholder value. Organizations that see crisis management as a strategic discipline, are more likely to respond effectively when a crisis occurs.
Source: DRJ New feed